With SEO ever changing, webmasters and marketers always seek the best strategies to boost their Google Ranking. A metrics that is heavily debated is Trust Flow. Created by Majestic, Trust Flow is a score that indicates the quality and reliability of a website based on how many backlinks from trusted sources are present. Some people think Trust Flow directly influences Google Rankings, others see it as a third-party measure. So we will split fact from rumour in this article to understand whether Trust Flow is helping google rankings and should you incorporate it into your SEO efforts. We’ll even tell you about how you can leverage resources such as the free Majestic Trust Flow checker to evaluate the trustworthiness of your site.
Knowing Trust Flow What Is It?
Trust Flow is a measurement tool designed by one of the best SEO services Majestic, for rating the website’s trustworthiness on the basis of its backlinks. Where citation flow analyzes the number of links, Trust Flow tracks the quality of those links. Majestic developed this number because, when it comes to SEO, not all links are created equally. Linking to quality, top sites in your niche matters a lot more than linking to poor, spammy websites. Trust Flow is a scale between 0 and 100, higher scores are a more trusted website.
Trust Flow’s key value is its focus on credibility of links. A site that has good Trust Flow, is often associated with other trusted sites. If your site, for instance, has backlinks from reputable websites (such as news organizations or institutions of higher education), your Trust Flow will probably be high. This statistic helps marketers to know the level of a site’s backlink profile and is also key to how search engines such as Google evaluate your site. When you use a Majestic Trust Flow checker, you are able to validate the trustworthiness of your website for a better SEO.
Is Google Using Trust Flow in its Ranking Algorithm?
A common question among SEO experts is: Google implements Trust Flow into its ranking algorithm. The fact that Google never explicitly confirmed that they use Trust Flow as a ranking factor is entirely up for debate. What we do know is that Google considers backlinks as an extremely important factor to assess authority and relevance of a website. Google’s algorithm, however, is extremely complex and looks at a great number of factors (many of which are not disclosed). The algorithm of Google may weigh Trust Flow-like things, but it’s impossible to prove that Google actually scores this Majestic metric.
With that being said, Google does not have an explicit usage of Trust Flow, this is not to say that it doesn’t matter. We consider Trust Flow as a gauge of the overall trustworthiness of a site which can have a back-end influence on rankings. High Trust Flow websites rank better because other high trust sites link to them and Google cares about that. Although it is not a direct ranking signal, working on your Trust Flow score with a trust flow check can still help SEO by helping to strengthen your backlink profile.
Trust Flow and Other Stats: How Does It Compare?
Trust Flow is only one of many metrics that are employed in order to determine authority and trustworthiness of a website. The other most popular metric is Domain Authority (DA) of Moz and Domain Rating (DR) of Ahrefs. While these are metrics that try to gauge the website’s authority, each has its own algorithm and parameters for scoring websites. Trust Flow, for example, cares more about the quality than the quantity of backlinks. Domain Authority however considers a wider array of factors such as the structure and performance of the site as a whole.
Trust Flow has one big selling point – that’s how it gets its trust. No Site with high Domain Authority or Domain Rating score can be trusted even though it is based on low quality or spammy links. Trust Flow provides a more complex view of a website’s reputation. A Majestic Trust Flow checker and other tools will give you a better view of your site reputation. Although all of these are crucial metrics to be included in your SEO, Trust Flow can specifically give you a hint about the credibility of your backlinks and will add a new tool to your SEO arsenal.
How to Boost Your Trust Signal: Best Practices
To boost your Trust Flow score, you’ll need to build high-quality, authority backlinks. So the first step is to evaluate your current backlink profile with a tool such as Majestic Trust Flow checker. Check for bad and spam links and consider disavowing them. Links from external, non-legitimate websites may negatively impact your Trust Flow score and thus your credibility. Try to connect with trustworthy sites within your niche, because the backlinks of quality and authoritative sites will have the highest effect on your Trust Flow score.
Other methods to increase Trust Flow include Content Creation. Creating original valuable content will result in the backlinks from authority sites naturally. Guest blogging, infographic design and resource pages are all methods that you can leverage to generate great links. You’ve got to find the right mix of both numbers and quality; it will increase your Trust Flow more if you have a few highauthority backlinks than a ton of lowquality links. By regularly executing a trust flow check you can check how you’re doing and change your approach accordingly.
How Trust Flow Helps with Link Construction Process.
Trust Flow is the main part of any linkbuilding campaign. If you are looking for backlinks, it is important to look for sites with high Trust Flow scores. Search engines consider these sites more reliable, and the backlinks from them are more SEO-friendly. Make sure to check the backlink from a site with a trust flow checker before going through the hassle. A high Trust Flow score means that the site is also in connection with other authoritative sites, which will enhance your SEO.
Trust Flow is part of your linkbuilding plan, so link from substandard websites is out of the question too. Links from lower Trust Flow score sites are a threat to the legitimacy of your site. Such links can be considered spammy or unrelated to search engines and will harm your rankings. You can focus on getting links from sites with a good Trust Flow to get more points in your score and make your website more trustworthy and authority. A full suite approach with frequent checks of trust flow will help ensure you are continuously creating backlinks relevant to your SEO objectives.
Trust Flow Tools: What To Do With Them?
There are multiple check and track Trust Flow score tools (Majestic’s Trust Flow checker is the most well-known). You can easily measure the quality of a website’s backlinks using the free Majestic Trust Flow checker. In order to make use of this tool, you should first analyze your own website to know how much Trust Flow you currently have. That’s a point against which to track improvement. Second, review the Trust Flow of your competitors’ pages to see where you could build links.
The trust flow check function also applies to new backlink sources. Run a trust flow check on the partner’s website before asking for guest posting or partnership. You can then assess if linking from their website will improve your SEO campaign. By using Trust Flow tools consistently, you are maintaining control of your backlink profile and are smartly making links to the sites you desire. You’ll achieve the most SEO value for your link building activities in this way.
A note of conclusion:
Though Trust Flow isn’t directly an algorithmic ranking component of Google, it’s a crucial one for determining whether or not a website has a good backlink profile. A high Trust Flow score shows authoritative sources that trust your site, which indirectly supports your SEO as it enhances your overall site credibility. With free tools such as the Majestic Trust Flow checker, you can keep track and optimize your backlink profile to improve the ranking of your site in search results. It’s all about building valuable and relevant backlinks to increase your Trust Flow and rank. Trust Flow can provide some insight into SEO in an equivocal SEO world, where you make better decisions regarding your online performance.
