INSTAGRAM INFLUENCER MARKETING is a relatively new social networking website that combines two of the most powerful forces in the internet, the search engine and social media. The use of these two forces allows for INSTAGRAM INFLUENCER to provide users with the best of both worlds: instant access to information, but also the ability to interact with other people on a more personal level. One example of how this can work is through the “recommendation” system. If someone you like has recently posted on their blog or Facebook page, the prompt will allow you to “like” or comment on it, which will in turn increase its visibility to all of your friends.
Some people wonder whether or not this will turn their INSTAGRAM pages into PROFILES. To be honest, this hasn’t happened yet. However, what I have seen is that the recommendations provided are more often than not related to the person’s brand, product, or service. Also, when someone “likes” something on Instagram, it doesn’t always mean they’ve actually shared it with their entire social network; sometimes it means a particular person or group of people. As I said, these things are still in development, but one thing is for sure: every Instagram user will be able to receive recommendations.
Along with recommending businesses and products, Instagram pages also give their users the ability to share stories, images, and other random content. So what types of content do marketers think instagrams are useful for? Well, for starters, they’re perfect for sending as an announcement of something major happening, such as a sale or launching. This helps Instagram users become early adopters of whatever it is that you’re selling. The key to marketing with Instagram is to get it “on” before your competitors do. By making it appear as if you’ve already got your feet wet, you’ll increase the chance of people following your link and buying from you.
Another great way to market using Instagram is to build lists. Users can sign up to be informed of upcoming events by your business, and you can use those customers to market exclusively to them. What does this mean? Basically, you can take the page you’re running currently and add Instagram links to it.
Once you have made this page, what do you do next? You simply have to include whatever Instagram activity you’re currently engaged in, so that people feel like they know you’re not just sitting there twiddling your thumbs. For example, if you don’t post pictures on Instagram very often, but you do send sales messages regularly, simply put a link in your sales messaging to the Instagram page where you’ll be sending your followers. That way, your Instagram fans will always have your back if they have questions.
Last but not least, Instagram is one of the fastest growing social networks out there, so getting involved should definitely be an easy decision for you. If you haven’t already started to market with Instagram, it’s time you did. Start today. It’s never too late to start seeing results.
