One-thirds of all time on the Internet is spent browsing videos, which means that YouTube has over a billion active monthly users. YouTube offers unique content which is easy to share and consume. However, YouTube marketing can sometimes be a daunting tool for small businesses. A perfect example of this is when a large brand launches a commercial, then the brand’s website is sabotaged by cyber attackers. Before you hire a professional Internet marketer or SEO company, consider YouTube Marketing.
This innovative new marketing technique is a great option for brands who want to reach out to a global audience without having to spend thousands of Dollars on offline advertising. YouTube marketing is really not much different from article marketing in terms of its concept – write articles, distribute them all over the Internet and expect people to find your articles and visit your website. Now instead of writing articles yourself, you can simply upload an audio or video file that describes the benefits of your products or services. Uploading videos is increasingly popular as they are easy to embed on websites and can include graphics such as animated texts and images. YouTube also allow users to add comments on uploaded videos – providing yet another platform for interacting with your target audience.
When YouTube was first launched, it was difficult to upload videos as uploading any video was a real hassle. However, the good news is that YouTube has now completely eliminated this problem. Today, uploading videos is incredibly simple and if you use a web browser, you can immediately see your uploaded video on YouTube. As well as uploading videos, you can also share videos with your friends and family who can then view them via your channel, blog or Facebook page. This is extremely powerful marketing tool as it allows you to generate leads whilst building your Internet presence and audience.
Another advantage of video marketing is that you can actually reach your targeted audience much quicker than you would by using article marketing. Article marketing takes time to create and publish and as such not many Internet marketers have the time or skills necessary in order to create successful content. YouTube, on the other hand, has a number of video-making tools that can be used immediately – allowing you to build your reputation and establish yourself as an expert in your particular niche.
Sound good? Then why don’t you make a video of your own and upload it to YouTube to start building your Internet presence? First of all, you may be surprised to learn that YouTube boasts one of the highest traffic sites on the web. Millions of people visit YouTube every day and a video sharing site such as this automatically makes your brand sound like a ‘million dollar company’. If you have the right content, then you will be able to add sound effects, music and more to attract an audience which is highly targeted.
You can even upload videos without any sound effects or closed captions. This is because many Internet viewers prefer to get captions or closed subtitles while watching videos. It is advisable to try this before uploading full videos as you will be surprised how effective it can be.
